What is Coaching?

The International Coach Federation describes coaching  as a partnering with clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential. 

It is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through coaching, clients deepen their learning, improve their performance and enhance their quality of life.

This process supports the client in creating clarity, moving the client into action, and accelerates the client’s progress by providing greater focus and awareness of choice.

Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future. Coaches recognize that results are a matter of the client’s intentions, choices and actions, supported by the coach’s efforts and application of the coaching process.

Why hire a Coach?

Those who engage in a coaching relationship experience fresh perspectives on challenges and opportunities, enhanced thinking and decision making skills, enhanced interpersonal effectiveness and increased confidence in carrying out their chosen work and life roles. Consistent with a commitment to enhancing their personal effectiveness, they can also expect to see appreciable results in the areas of productivity, personal satisfaction with life and work, and the achievement of personally relevant goals.